Key Account Management : Establishing Profitable Customer Relationships

Introduction

This highly engaging and practical Key Account Management training course will prepare all participants to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximize revenues and profits. Developments in technology, shifting markets, and increasing pressure on costs are changing the way organizations buy

Course Objectives

By the end of this training course, participants will be able to:

Develop a sales plan for each strategic (key) account to fully satisfy client needs and maximize customer value.
Improve margins and keep more profit.
Prioritize efforts for maximum results.
Lead the buying process and close more sales.
Maximize human capital utilization.
Identify, evaluate, and prioritize opportunities for business and relationship development.

Approved Certificate from