Marketing Strategies and Planning

Introduction

The strategic planning process assesses the internal and external environments in which your business operates. It focuses on identifying a business’ strategic or core competency relative to market opportunities. An organisation’s marketing strategy lays the foundation for building an effective marketing plan. This ” Marketing Strategies and Planning ” training course is designed to give participants a deep dive into core marketing strategies, best practices, and planning principles such as customer and competitor analysis, value pricing, relationship management, brand management, and social media marketing.

Operating a successful business requires ongoing assessments of how marketing resources are allocated relative to meeting the company’s financial goals. The most wonderful and beneficial products in the world won’t mean a thing in regards to your company’s financial bottom line if nobody knows about them. For this reason, acquiring professional-level marketing skills are a must when it comes to helping your business live up to its full potential. Marketing strategies and planning help translate financial goals into action steps to drive demand for a company’s products or services.

This training course will highlight skills to:

Analyze existing product and markets in terms of the ability to gain market share, grow revenue and, sustain or grow profitability
Establish metrics for the measurement of marketing programme effectiveness
Oversee the company marketing function to identify new customers for products and services
Establish short and long-range marketing plans, objectives, and operating procedures
Explore new ways to identify and engage new customers using social media platforms

Course Objectives

By the end of this training course, participants will be able to:

Develop a marketing strategy for your company to meet agreed marketing objectives
Plan, budget and implement effective marketing initiatives
Build trust, communicate effectively, and collaborate with other stakeholders
Develop effective marketing communication programmes
Conduct periodic analysis of marketing efforts, effectiveness and ROI
Analyze market trends and recommend changes to marketing and business development strategies

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