Sales and Marketing Management MBA

Introduction

This Sales and Marketing Management MBA is designed to give participants the time-proven sales and marketing concepts they need to promote business development and enhance sales effectiveness. Today’s rapidly advancing technologies are transforming the business landscape in a way that requires a shift in thinking with respect to the traditional sales and marketing paradigm.

It’s your corporate marketing initiatives that differentiate your brand in the marketplace. By combining case study and real-world

This interactive training course will give delegates the communication skills, persuasion strategies, and face-to-face, win-win, negotiation techniques they require to close more sales in less time. There is absolutely no substitute for a well-trained and motivated sales team. The fact is that sales skill training is critically important and can literally mean the difference between success and failure in today’s competitive business environment. The core learning objectives in this training course will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.

Course Objectives

By the end of this training course, participants will be able to:

Describe techniques for optimal recruiting and interviewing of top-producing salespeople
Design, implement and manage an effective marketing plan
Overcome common sales objections and close the sale
Adjust marketing approach and sales presentation style to customer’s “buying style”
Use body language to build trust and rapport face-to-face or over the phone
Align sales and marketing Initiatives within the organisation
Develop sales and marketing strategies and programmes to build a competitive advantage
Improve sales recruiting, interviewing, and hiring process
Integrate social media marketing with traditional marketing plan
Use the marketing mix to increase business development opportunities