Strategic Selling and Value Propositions for Business to Business
Introduction
This Discovery Tools training course ” Strategic Selling and Value Propositions for Business to Business (B2B) Companies ” is for companies that want to avoid selling on price, and become the customer’s preferred supplier. On this training course you will learn how to create a selling strategy for a segment, which builds powerful relationships and delivers superior value propositions that customers are happy to pay for.
To sell new products in new markets and increase sales and profits in existing markets, B2B sales teams now require a more integrated and coordinated selling strategy. No matter how good sales people are, they will find it increasingly difficult to sell without strategic selling which delivers superior value to customers.
Having a good product is not the answer. Customers now expect their suppliers to be able to deliver value consistently and help them to build their business. By adopting a strategic selling approach the supplier can build the relationship with the customer, overcome competitors, win profitable sales continuously and become the customer’s preferred supplier.
The approach explained on the course is already being applied successfully by global companies.
This training course will feature:
- A new philosophy that challenges current sales practices
- Building irresistible value propositions
- Ten key principles of strategic selling
- The insight required to adopt strategic selling
- How to structure the sales strategy
- The tools you require to deliver superior value
- How to implement the sales strategy
Course Objectives
By the end of this training course, participants will be able to:
- Construct a clear sales strategy
- Create stronger value-propositions that transcend price
- Win support internally to achieve sales targets
- Build preference and strengthen customer-relationships
- Offer superior value to customers and charge for it
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This training course will be held in ( Istanbul / Sharm El Sheikh / Malaysia / Dubai / Cairo / Alexandria / London / Austria / Amsterdam )
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